The American Family Insurance Championship was created in 2016 by American Family Insurance, PGA TOUR Champions and PGA TOUR player and Wisconsin native Steve Stricker. Since its inception, the championship and associated events have raised over $15 million for the American Family Children’s Hospital and other charities.

The AmFam Champ brings together 78 of the top PGA TOUR Champions players. The star-studded field of U.S. and international golf legends includes major champions, Hall-of-Famers, and past champions. The final field is set a week before the tournament.

The 2024 American Family Insurance Championship will be held at University Ridge Golf Course in Madison, WI. It is a public golf course and the official home course to the University of Wisconsin men’s and women’s golf teams. Robert Trent Jones Jr. designed the course which opened in 1991.

The American Family Insurance Championship – also known as the AmFam Champ – is a premier annual PGA TOUR Champions tournament and community celebration in Madison, Wisconsin. The tournament has crowned some legendary champions including Madison’s own player/tournament host Steve Stricker.